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Choose Your Team Like You Choose Your Vision

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👥 “My proudest creation was the team.” – Steve Jobs



It’s often said that nothing impacts a business more than the people chosen to stand alongside it—not strategy, not product, not even capital.


Every entrepreneur can recall moments when a hiring or alignment decision didn’t work out. Bringing in someone who wasn’t the right fit—perhaps hired on potential or despite the red flags—often costs far more than expected: lost focus, strained energy, damaged culture, even profit.


And yet, the opposite is equally true. When the right people are chosen—those who elevate the vision, lighten the tough days, and propel goals forward—the business shifts. Suddenly, outcomes improve. Decisions sharpen. Profits grow. The organization feels aligned to its true purpose.



The contrast between misalignment and alignment shows up everywhere:


 💡 In the clarity of decision-making.


 📈 In profitability and growth.


 🌱 In whether the business feels like a burden—or a source of impact.



It raises a powerful question: Who is at the table today?


If a business is struggling to reach its potential, perhaps the answer lies not in the model or the market, but in the team. Because at the end of the day, the most important “product” an entrepreneur creates isn’t what they sell—it’s the team they build.


 
 
 

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