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WiBA is not another course. It is a game changing monthly business club and virtual community of determined and plucky career women and business owners.

Give yourself the greatest opportunity to triumph
in your career and business.

You don’t need to ride the super highway alone.

Club members are like minded and purposeful women who USE COLLECTIVE INTELLIGENCE to influence and encourage each other to greater heights and support each other when things don’t go according to plan, which happens from time to time.

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Quick Questions:

What will I have access to as a club member?

Find out more >

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2023 WiBA Member Testimonials

Karen Lowe

Karen Lowe describes her experience with WiBA over the last five to six months as one of the most enriching and rewarding business networks. She appreciates the perfect blend of personal and business accountability, emphasising the focus on business goals and receiving valuable input and advice. Karen values the safe space provided by WiBA for bouncing ideas, seeking advice, and benefiting from the diverse skill sets of the women in the group. Under the leadership, she notes a continuous sense of momentum and ongoing enrichment, contributing to personal and career development. Karen emphasizes the rarity of finding a space like WiBA where transparency, trust, vulnerability, and collaboration among women in business are truly valued. In this unique environment, members support each other, celebrate successes, and navigate challenges together, making it an essential and safe space for professional growth and camaraderie.

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Women in Business Association is a dynamic online community of women in careers and business owners.


It is a membership platform designed to support, empower and inspire business women all over the world. WiBA upskills and mentors professionals, while we maintain a keen understanding of the multi-faceted lives and careers of working women.


WiBA helps you to create business success while enjoying a more satisfying, fulfilling personal and professional life.

Business women that become members have access to:

  • Professional insights from industry leaders, entrepreneurs, and business owners.

  • A growing base of supportive professionals that are invested in your success.

  • A listening ear from women that can provide interesting and innovative perspectives on your challenges and obstacles.

  • A platform of accountability that enables you to set and achieve progressive goals.

  • Personal and professional content that inspires, guides, and contributes positively to every aspect of your life.

  • Subject matter experts.

  • A number of regular events that are designed to help you to stay inspired and motivated.


WiBA Member Elizabeth van der Merwe and Anni Wilhelmi - WiBA founder


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I love my WiBA group and the support. The greatest benefit to WiBA are the different challenges and how we assist each other to overcome these. The masterclass on how to sell online was very helpful.


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After every session, I have shared the knowledge with my team and implemented the tools into my business. We have changed our sales language, our website and advertising boards with the knowledge I have gained from masterclasses.  I initially did not know where the business was and the WHY.  I know now and WiBA has given me an orderly mind.


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I needed vision and its scary how through my vision board, many of my goals and dreams actually realised. It was a WOW for me and things fell into place. The masterclasses made me stop to think – I practised mindfulness. I can see the difference in my focus and energy. WiBA is a journey, the tips and tools spoke to my passion which I am still unpacking.


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I loved the bootcamp on understanding your customer. I have been so busy chasing my tail, so I love the meetings as I take away so much. I’ve become more accountable and WiBA has helped me channel my focus. The profiling was very beneficial.


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Looking back, the bootcamp put my year in perspective.  Every interaction gave me pearls of wisdom, which reinforced what I knew and helped me to implement. This is a group of amazing ladies.


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I enjoyed the succession planning and neuro pricing workshops. But my case study presented to the group was the most brilliant thing I have ever done.  You helped me to consider elements I had not considered, especially the risks to my business plan.


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I love the meetings and the camaraderie.  It has given me confidence. The women only interaction has been non-threatening. I took a lot away from the masterclass on succession planning presented by PwC.


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The sales masterclass was significant and impactful and the Business transition workshop gave me insight to plan for exit now.



I don't feel alone anymore. These women are experiencing the same career challenges as me.


We are foot soldiers of negative carbon footprint to limit the spike in global temperature. 95% of our engagement is  virtual, positively impacting green house emissions.


We are passionate about slowing down deforestation. We honour each member annually by planting a tree for them in Stanford, South Africa. The WPO Plant a Forest initiative was started in 2014.

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The continent of Africa is in a promising decade of economic growth outputs. WiBA supports this by improving livelihoods of women in Africa by offering limited sponsorship opportunities for select women.


January 2024 – in person meeting at PwC. Insights to prepare owners of business and managers in business for the the rapid changes happening globally. Keynote and discussion facilitated by subject matter expert Pieter Geldenhuys Futurist & Director at Institute for Technology Strategy and Innovation (full day).

February 2024 – goal setting and vision board – in person 3pm SAST/CAT

March, April, May & June 2024 -. 2 virtual meetings per month with different monthly touchpoints for members,
starting at 3pm SAST/CAT


July 2024 – in person meeting in Johannesburg for all members (full day)

August, September, October, and November 2024 -  2 virtual meeting per month with different monthly
touchpoints for members, starting at 3pm SAST/CAT


December 2024 – in person meeting in Cape Town for all members (full day


  • Masterclasses by subject matter experts to share their professional and personal experiences and insights on business practices.

  • Setting and monitoring goals.

  • Monthly member progress reporting your progress to your tribe. This helps you to stay accountable andproductive.

  • Dynamic professional and personal content for business owners and career women who want to grow. Personally and professionally.

  • A place to share challenges and seek solutions.

  • Members have the platform on which to share their incredible knowledge and well-informed opinions with one another..

  • Resources thought leadership and inspiration from professionals.

  • Member support and accountability. 

  • A safe and confidential space

  • A “one-stop shop” of valuable information, contacts, and resources.

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Our members have access to various touch points monthly.

Our mission is to upskill, inspire and expose you as women in business, to on trend information, subject matter/industry experts and tips/ tools and solutions to business challenges in 3 monthly timeslots which are 2 hours per event. All events are virtual.

Online Member Area 
Our members have access to a Resource Hub which they can access in their own time.
Masterclasses are held quarterly. Our members are exposed to on-trend subject matter experts who delve into a variety of topics affecting business women today.
Accountability Report Back
Our members partake in a monthly session with their peers to remain accountable to their goals.
Business Challenge Case Study
Business Challenge Case Studies are designed to help members with business challenges and new ideas by asking relevant questions and offering guidance through advice or personal experience.



> Club membership criteria: