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#WiBAVoices Empowering Digital Growth: The Journey of Summa Cronje and The Grow Collective

In the digital age, the power of a well-crafted marketing strategy cannot be overstated. Summa Cronje, co-founder and managing director of The Grow Collective, stands at the forefront of this dynamic industry, helping small and medium-sized enterprises (SMEs) realise their full potential through innovative and effective digital marketing solutions.


A photo of a women with crossed arms smiling
Summa Cronje: co-founder of The Grow Collective

Summa's academic foundation was laid at Varsity College, where she earned a diploma in Advertising Management in 2012. Her quest for knowledge continued, and in 2017, she expanded her digital acumen through a certified online course in Digital Marketing and Digital Communication at GetSmarter. These academic pursuits equipped her with the tools needed to excel in the competitive field of marketing.


Before founding The Grow Collective, Summa honed her skills by collaborating closely with top brand marketing managers and agencies. Her role involved conceptualising, developing, and implementing strategies that not only won awards but also delivered substantial results for her clients. This hands-on experience with leading brands laid the groundwork for what would become her entrepreneurial venture.


Recognising a gap in the market for specialised digital services tailored to SMEs, Summa launched The Grow Collective. The agency's mission is clear: to incubate small and medium-sized enterprises digitally, helping them boost revenue, increase leads, and enhance brand awareness and customer engagement. Under Summa's leadership, The Grow Collective has become a beacon of innovation and support for businesses aiming to navigate the complexities of the digital world.


At the heart of Summa's work is her passion for nurturing businesses and seeing them flourish. She is committed to providing innovative, budget-friendly marketing solutions that empower SMEs. Her approach is not just about improving business metrics; it’s about creating sustainable growth and enabling businesses to realise their full potential.


Leading an agency in a field as dynamic as digital marketing comes with its set of challenges. However, Summa's resilience and strategic foresight have allowed her to overcome obstacles and remain at the forefront of the industry. Her success is reflected in the tangible results her clients achieve—results that go beyond numbers and translate into real-world business growth.


Looking ahead, Summa aims to continue expanding her agency’s reach, bringing more SMEs into the digital age with cutting-edge strategies and tools. Her vision extends to fostering a community of businesses that not only succeed individually but also contribute to the broader economic landscape.


Summa Cronje's story is a testament to the impact that dedication, expertise, and a genuine desire to help others can have in the business world. Her leadership at The Grow Collective exemplifies what it means to be a member of the Women in Business Association—inspiring, innovating, and influencing the future of business.


Stay tuned to our "WiBA Voices: Stories of Inspiration" series for more tales of remarkable women who are shaping industries and changing the world.


Engage with us on our social media platforms and share your journey using #WiBAVoices.

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